May 16, 2012
Boston Interactive Launches Final of Three IHA Business Solutions Websites

Boston Interactive is pleased to announce the third and final launch in the Illinois Hospital Association (IHA) Business Solutions website redesign initiative. IHA and Boston Interactive collaborated on a three-part project to redesign the online presence for each of IHA’s Business Solutions: IPC Group Purchasing, Insurance Solutions, and CompData. The new websites are united under the IHA umbrella while actively promoting the specialized services of each solution.
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May 07, 2012
Partners Collaborative Media Launches New Intranet in Partnership with Boston Interactive

Partners Collaborative Media (PCMS), a department of Partners HealthCare offering media support and setup services, recently partnered with Boston Interactive for the launch of their new intranet site. PCMS provides organization staff and affiliates with a range of services and support including live webcast, videoconferencing, and interactive multimedia production. The organization was in need of an intranet capable of streamlining the request process from users and improving the online customer experience.
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April 30, 2012
California Paints Collaborates with Boston Interactive for New Website

Boston Interactive is proud to announce the launch of the new California Paints website. California Paints is a manufacturer of quality paints, coatings, and spots surfacing systems. They were founded in 1926 and are an original pioneer in latex paints. Looking to connect consumers with their exclusive independent dealers and build brand awareness, California Paints partnered with Boston Interactive for the redesign of their new website.
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April 26, 2012
Boston Interactive Named 2012 Pacesetter by Boston Business Journal

Boston Interactive is proud to announce that it has been named a 2012 Pacesetter by the Boston Business Journal. This is the third consecutive year in which the agency has been named to the annual list which honors the fastest-growing private companies in Massachusetts.
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April 25, 2012
The Personal Cloud: Off the Desktop and Into the Cloud

Flexibility is a fundamental necessity in our lives since our culture is constantly on the move. Mobile devices allow us to work and surf on the go which means even our files and data need to be available on-demand, where ever we may be. The problem used to be solved by external hard drives, USB drives, and emailing files back and forth to ourselves. However, these tools weren’t enough to keep up with us – creating other problems such as multiple versions of the same file, data organization, and security issues. Recently we have been introduced to a whole new set of personal tools that let us utilize cloud storage to keep and organize our files. But how much do you really know about the personal cloud?
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April 25, 2012
Boston Interactive Attends Breaking Development 2012 Conference

Breaking Development is North America’s first and largest conference dedicated to the mobile web. Focusing on emerging technologies in web design, the conferences take place at locations across the country multiple times each year. This April, Boston Interactive’s Scott Noonan and Patrick Harrington headed to sunny Florida to participate in Breaking Development Orlando 2012. After 15 speakers, 2 workshops, and 3 days of inspiration, the two returned eager and excited to share their conference experiences.
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April 12, 2012
Boston Interactive Recognized by Sitecore for Developing Best Education Website

Boston Interactive, a web design, development, and interactive marketing agency, is proud to have been recognized by Sitecore’s Site of the Year award program for developing the Massachusetts College of Pharmacy and Health Sciences website (www.mcphs.edu). The MCPHS site was awarded the Best Education Website in the US as part of Sitecore’s annual contest honoring organizations that leverage their technology to develop outstanding web presences and engaging digital experiences.
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April 09, 2012
Boston Interactive Creates New Website for Manhattan Youth

Manhattan Youth, a New York based nonprofit community center, partnered with Boston Interactive to launch a new website. Providing local residents with a comprehensive set of programs and services, Manhattan Youth’s mission is to improve child care, recreation, enrichment, and community support throughout the Manhattan area. The organization has continued to expand since opening in 1986, annually involving more kids and implementing new programs. Looking to continue this expansion, Manhattan Youth partnered with Boston Interactive to create a new website that would promote and enhance their programs and services.
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April 02, 2012
Cybex International Launches New Website by Boston Interactive

Cybex International recently partnered with Boston Interactive to launch their new website. A global manufacturer of premium fitness equipment, Cybex leverages expertise in exercise science to produce a line of more than 150 products optimized to deliver unparalleled results while minimizing stress on the body. Looking to promote this unique selling point and improve the professionalism of their online appearance, Cybex partnered with Boston Interactive for the redesign of their new website.
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March 28, 2012
Responsive Web Design: Mobile to Desktop

It seems like every day we hear about new devices being released that allow us to surf the web from wherever we are. Laptops, tablets, smartphones, Internet enabled TV’s – all of which come in different shapes and screen sizes – are flooding the market making it difficult for websites to keep up. What size screen are users viewing your site on, when is it appropriate to redirect them to the mobile version of your site versus the full site? Today, users expect websites to magically morph into the best size and layout to fit the device they’re using. The rabbit in the magician’s hat? Responsive Web Design.
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March 27, 2012
Boston Interactive Launches New Website for Revolabs

Revolabs, developer and manufacturer of high quality wireless audio devices, recently launched their new website, designed and developed by Boston Interactive. Providing superior audio quality to fulfill both professional and business needs, Revolabs offers solutions for conference calls, broadcasts, classrooms, and presentations. Seeking an online presence to reflect their sleek product line and high tech culture, Revolabs decided to undergo a complete rehaul of their existing website.
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March 26, 2012
Brooks Automation Partners with Boston Interactive for New Website

Brooks Automation recently launched their new website in partnership with Boston Interactive. A leading provider of automation, vacuum, and instrumentation solutions, Brooks provides global customers with the service and speed to market technologies. Looking to update their online presence to effectively engage each of their diverse audiences, Brooks partnered with Boston Interactive for the design and development of their new website.
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March 21, 2012
Boston Interactive Launches New Trust Family Foundation Website

Boston Interactive is pleased to announce the launch of the very first Trust Family Foundation website. Established in 1986, the Foundation provides funding for innovative projects and programs that create long-term benefits in the arts, education, Jewish philanthropies and medical technologies. In past years the Foundation has made notable contributions in the New York and Boston areas, specifically providing funds to Children’s Hospital Boston and the Red Sox Foundation. Looking to take the next step in raising brand awareness, the Trust Family Foundation partnered with Boston Interactive to design and develop their first online presence.
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March 19, 2012
2012 SXSW Interactive Conference: Boston Interactive Recap

Every year industry professionals take over the city of Austin for the South by Southwest Interactive Conference: five days of panels, programs, and parties all geared toward discovering the next big industry breakthroughs and trends. This year Boston Interactive sent six team members to SXSW who returned eager to share their stories, experiences, and takeaways.
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February 28, 2012
You've Got A New Site Visitor, Now What?

The importance of driving new visitors to your website is no secret. Marketers spend countless hours creating campaigns to increase traffic and capture the potential business opportunities of new visitors. If managed correctly, website visitors have the power to increase sales, build brand awareness, and even determine the next product or service for your company. With the right tools in place and knowledge of how to access valuable data, new site visitors can become profitable customers.
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February 24, 2012
Boston Interactive Premieres Two New Videos

Boston Interactive is excited to premiere two new videos as part of our website redesign project. The videos, Agency Insights and Agency Life, capture the history, culture, environment, and energy at Boston Interactive. Partnering with visual communications company Real Cool TV Productions to help bring the project to life, Boston Interactive is excited to share a personal look behind the scenes of the agency.
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February 21, 2012
Illinois Hospital Association Launches First of Three Website Redesign Projects with Boston Interactive

The Illinois Hospital Association has partnered with Boston Interactive again, this time for a three-part initiative to redesign the online presence for each of its Business Solutions; IPC Group Purchasing, Insurance Solutions, and CompData. The IHA Business Solutions offer small businesses the opportunity to utilize the resources and knowledge of a larger organization by addressing the challenges of resource expenses, insurance consulting, and data availability. IHA partnered with Boston Interactive to promote the online presence for each of its three companies while maintaining a common identity under the Business Solutions umbrella. We are pleased to announce the launch of the first website for the IPC Group Purchasing website.
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January 25, 2012
Bye, Bye Flash - We'll Miss You

Remember that time not so long ago when a revolutionary new technology transformed websites from static content into moving, interactive experiences? Macromedia created Flash and completely changed the way that we consume digital information. The technology allowed us to turn graphics into animations, create 3D movable models, and build interactive features. However, with mobile compatibility becoming a heavy-weight contender in the website design process, it is unlikely that Flash will live to tell the tale.
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January 16, 2012
New England Center for Children Launches New Website by Boston Interactive

The New England Center for Children (NECC) recently partnered with Boston Interactive to launch their new website. With 35 years of experience in autism education in the Greater Boston area, the school is dedicated to transforming the lives of children through education, research, and technology. Looking to take the next step in strengthening its online marketing efforts, NECC partnered with Boston Interactive for a complete rebranding effort as well as the launch of its new website.
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January 06, 2012
Kidz Run the Show at Boston Interactive for a Day

The week between Christmas and New Years is usually a slow week for companies. Many parents take the time off to spend with their children and families. Boston Interactive thought this would be a great time to invite the kids in and have fun learning about what mom and dad do all day while they are at school. The children weren't let off the hook, they were tasked with creating their very own website. Mixed in with a few games of ping pong and a pizza lunch, the kids worked together to determine the design, content, and strategy for their website.
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December 27, 2011
Boston Interactive Overflows Bin with Toys for Tots!

Sometimes getting in the holiday spirit can be tough, especially when the ground is still bare of snow in mid-December. This year, Boston Interactive decided to get staff in the gift giving mood by participating in Toys for Tots. With a goal of collecting enough unwrapped toys to fill the box in our lobby, we signed up to become an official drop off location.
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December 19, 2011
Ten Years and 250,000 Miles Lands CTO New MINI Cooper

Scott Noonan joined Boston Interactive in 2001 becoming the company's first employee alongside Founder and CEO Chuck Murphy. Since this time Scott has played an integral part in the company's success, helping the business grow from a small web shop to an award winning interactive agency. Today, ten years after signing on, Boston Interactive is thrilled to celebrate Scott Noonan's tenth anniversary with the company.
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December 07, 2011
Boston Interactive is Honored with Four WebAwards

Boston Interactive is proud to announce that it received four recognitions at the 2011 Web Awards, marking the fourth consecutive year in which the agency has been honored during the annual competition. The WebAwards select one winner from each submission category, honoring websites that have surpassed the standard of excellence in creating online identities. Entries are judged by a panel of three or more experts for their design, interactivity, technology, content, innovation, copywriting and ease of use to target audiences.
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December 01, 2011
New Year's Website Resolution

Reflecting back on 2011 reveals all of the great projects that were completed, the quick deadlines that were met, and great ideas that were implemented. It also reminds us of things that were on the to-do list that got put on the back burner. Too often websites get put in the completed projects pile with only a quick update here and there and not much more attention. This New Year's make a resolution to get your website back into fighting shape and learn how to keep it there!
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November 29, 2011
Trepp Launches New Website Designed by Boston Interactive

Boston Interactive is pleased to announce the launch of the new website for Trepp. Highly regarded as the leading provider of commercial mortgage backed securities (CMBS) and commercial mortgage information, analytics and technology to the global securities and investment management industries. Boston Interactive designed a new website reflective of Trepp's field expertise, thought leadership, and market position.
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November 15, 2011
Boston Interactive Collaborates with Financial Architects Partners on New Website

Boston Interactive is proud to announce the launch of Financial Architects Partners' (FAP) new website. FAP is a highly technical life insurance firm with offices in Boston, Providence and Palo Alto. The company distinguishes itself within the insurance industry through its unique process of vetting, selecting, and monitoring life insurance portfolios. FAP partnered with Boston Interactive to develop a new website that would convey this specialized approach and differentiate the firm among competitors. The new website features a visual design that allows FAP to stand out while also emphasizing the profitability and successes of the firm.
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November 04, 2011
Boston Interactive Launches New Website for International Data Group

International Data Group, the global leader in technology media, events, and research, recently partnered with Boston Interactive for the launch of their new corporate website. This diverse company reaches over 270 million people in 90 different countries with more than 200 magazine publications and nearly 500 websites, through ownership of brands such as MacWorld, PCWorld, and GamePro. Continuing their commitment to evolving technology and the importance of an online presence, IDG enlisted Boston Interactive to architect and design their new website.
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November 01, 2011
140 Characters or Less

Today's users want information fast, clear, and to the point. They are living in a world where content is produced and consumed continuously, shortening their attention span to mere seconds. This has resulted in brands forgoing traditional approaches of presenting content for more creative, eye-catching methods. Gone are the days where users would read the three paragraphs describing your company due to the growing popularity of videos, QR codes, and infographics. Users today want concise content, on-demand videos, and immediate access to information.
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October 24, 2011
American Venous Forum Launches New Website Created by Boston Interactive

Boston Interactive is excited to announce the launch of the new American Venous Forum website. Founded in 1988, AVF promotes venous and lymphatic health through research, education and technology. The organization consists of more than 225 board-certified surgeons and serves as a resource for both individuals and clinicians. The new website aims to promote services and increase user engagement in order to showcase AVF as a leading source for vein information.
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October 13, 2011
Foot Levelers Partners with Boston Interactive for Launch of New Website

Boston Interactive and Foot Levelers, the leading provider of custom-made stabilizing orthotics and other healthcare products, recently partnered to launch a completely redesigned website. Foot Levelers offers high quality orthotic products to professional and public audiences. They relied on Boston Interactive to redesign a website reflective of its expanding success.
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October 01, 2011
Where in the World Wide Web Will Your Car Take You Next?

Imagine the next new car that you purchase as a giant computer with 20 inch rims driving down the road. It gives mobile web a whole new meaning, doesn't it? The future of web browsing is hitting the road as new technologies become standard features in brands like Ford, Mercedes, and Chevy. While many States fear that these new technologies are a distraction, many automakers are dedicated to additional safety features and heavily leveraging new voice-recognition systems. As these systems continue to advance, mobile web browsing becomes more deeply integrated into everyday life.
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September 28, 2011
National Academy of Sciences Launches New Website in Partnership with Boston Interactive

Boston Interactive is pleased to announce the launch of the new website for The National Academy of Sciences (NAS). Established in 1863, The NAS is a society of distinguished scholars engaged in and dedicated to furthering science and technology. The Academy is composed of over two thousand members, 200 of whom have won Nobel Prizes. Looking to expand their online presence and position the organization as a trusted provider of information on matters of science and technology, NAS partnered with Boston Interactive to redesign their website.
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September 01, 2011
Google+, is it Significant?

The importance of social media in society is no secret. For businesses, social media has become an integral tactic of a successful online communication strategy. From LinkedIn profiles to Facebook pages, companies are utilizing these outlets to build relationships and connect with audiences. It's a constant search to find your customers online in order to listen to what they're saying and engage in meaningful conversation. Most recently, this has led many companies to consider Google's new social platform, Google+.
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August 31, 2011
Second Time Around Launches New Website Created by Boston Interactive

Second Time Around (STA), an upscale consignment company, recently partnered with Boston Interactive to redesign their online presence to coincide with their upcoming Bravo TV reality show 'Fashion Hunters'. STA needed a website reflective of their eye for style and affordable luxury fashions brand. With store locations in ten states and over 50,000 consignors, shoppers are offered the experience of hunting through high-end inventories to find style treasures.
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August 09, 2011
Unidine Launches New Website in Partnership with Boston Interactive

Boston Interactive was chosen to redesign and develop the website for Unidine, one of the fastest growing food and dining management service companies in the nation. Focusing on businesses, senior living communities and hospitals, Unidine provides culinary expertise services for over 130 US locations. They were in need of a new website to differentiate themselves by highlighting their strong focus on customer service and high level of professionalism. Partnering with Boston Interactive proved to be successful which resulted in clearly communicating Unidine's brand and value proposition through a modern design.
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August 01, 2011
Log Me In with Facebook

We are living in a digital world. How we get our news, pay our bills, keep in touch with friends, and run our business has changed dramatically since shifting online. With this shift comes multiple websites requiring us to log in. This results in the need to create and remember numerous usernames, passwords, and online profiles. Website managers have started to realize the growing frustration users are having with creating yet another set of log in credentials. Their solution is the adoption of the Single Sign On (SSO) method, which is the ability to log in using existing credentials from an established account like Facebook, LinkedIn, or Google. Before you log in with SSO, you should understand what you give up for the convenience of using it. All of the information in your online profile (age, hobbies, friends, etc.) for that existing account may be shared with the new website.
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July 21, 2011
New England Coffee Celebrates 95th Anniversary

Providing 95 years of quality products and service, Boston Interactive is thrilled to congratulate one of its longest running clients, New England Coffee on their anniversary. Since 1916 New England Coffee has been dedicated to providing consumers with delicious coffee and beverage options. Their commitment for customer service and product quality has allowed the business to grow from a small Boston store to an industry leader. New England Coffee is New England's largest independent coffee roaster as it celebrates its 95th year of business.
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July 19, 2011
Boston Interactive Helps Advantage BOSTON Launch New Website

Advantage BOSTON, promoters of Boston's top meeting and event venues, recently partnered with Boston Interactive to launch their new website. As the market leader for large scale, end-to-end management, Advantage BOSTON needed a website reflective of their elite status. Boston Interactive developed a striking new layout and design to increase visitor traffic by engaging users across multiple audience segments.
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July 06, 2011
Boston Interactive Launches New IC Federal Credit Union Website

Boston Interactive is pleased to announce the launch of the new website for IC Federal Credit Union (iccreditunion.org). ICFCU provides consumer financial services to the Massachusetts communities of Fitchburg, Leominster, Westminster and Ayer. The new website aims to communicate the unique values of ICFCU in order to empower current users and attract new customers.
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July 01, 2011
How a Website is like an Ice Cream Sundae

One of the greatest things about a hot summer day is diving into a delicious ice cream sundae made with all of your favorite flavors and toppings. There are so many options when making your sundae - which flavors to choose, two scoops or three, not to mention the plethora of topping choices. Here at Boston Interactive we love creating sundaes almost as much as websites - and when you think about it, are they really that different?
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June 15, 2011
Endeca Partners with Boston Interactive to Launch Updated Website

Boston Interactive is pleased to announce the launch of the new website for Endeca (www.endeca.com). A search and business intelligence software company, Endeca enables IT organizations to quickly deliver interactive information. The redesigned website by Boston Interactive aims to reflect Endeca's cutting edge products by creating an overall consistent brand image and experience.
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June 01, 2011
Boston Interactive Earns Two Horizon Interactive Awards

Boston Interactive is proud to announce that the websites it created for World Wide Waldens and Earth Fare have each been recognized by the Horizon Interactive Awards. The organization recognizes outstanding achievement among interactive media producers, drawing entries from around the world to be reviewed by a panel of professionals from the diverse multi-media, graphic design, and marketing industries.
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June 01, 2011
Technology Radar Shows Signs of Clouds

The term Cloud Computing isn't anything new. Since being introduced in 2006 by then Google CEO Eric Schmidt, the term has faded in and out of popularity. The idea of using an offsite server to store data and applications that can be accessed through an Internet connection instead of using your company's network was a great idea. So why didn't it catch on like wildfire? Perhaps it has, and we just didn't notice.
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May 18, 2011
PPOC Launches New Website Designed by Boston Interactive

The Pediatric Physicians' Organization at Children's partnered with Boston Interactive for the design of their new website. PPOC had no previous online presence and was interested in creating a community for their members, as well as the general public, that focused on their commitment to quality care for children. With over 200 physicians in 75 practices in Eastern Massachusetts, PPOC is one of the Nation's largest pediatric primary care physician organizations. Boston Interactive's challenge was to build an online identity that corroborated with PPOC's existing mission and delivered a sense of pride to members while promoting the organization's trustworthiness to the general public.
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May 05, 2011
2011 Dreamcore Conference Recap

The Dreamcore 2011 Conference, hosted by Sitecore, took place on April 19-20th in Boston and featured several presentations and demonstrations for customers, partners, and developers. Michael Seifert the Sitecore CEO, delivered a keynote address and Carl Franklin of Microsoft and .NET Rocks Radio spoke as well. As a Certified Gold Sitecore partner, Boston Interactive sent two of our Developers, Nina and Lew, to gain a first-hand perspective on all of the new features and functions for the content management system.
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May 02, 2011
Boston Interactive Honored by the Boston Business Journal

Boston Interactive has been recognized as a 2011 Boston Business Journal Pacesetter, a list of the 50 fastest-growing private companies in Massachusetts. Coming in at #21 on the list, this is the second year in a row that Boston Interactive has been honored and is still the fastest-growing interactive agency in Boston.
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May 01, 2011
Break Out Your Decoder Ring: QR Codes Cracked

You may have noticed funky looking square black and white bar codes showing up all over the place and been wondering what they are. They're called Quick Response (QR) codes which are two-dimensional bar codes that can store larger amounts of data than traditional bar codes. They were originally developed in 1994 for tracking parts in vehicle manufacturing - so they aren't new, but what makes them exciting today are the innovative ways they are being used.
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