We are living in a digital world. How we get our news, pay our bills, keep in touch with friends, and run our business has changed dramatically since shifting online. With this shift comes multiple websites requiring us to log in. This results in the need to create and remember numerous usernames, passwords, and online profiles. Website managers have started to realize the growing frustration users are having with creating yet another set of log in credentials. Their solution is the adoption of the Single Sign On (SSO) method, which is the ability to log in using existing credentials from an established account like Facebook, LinkedIn, or Google. Before you log in with SSO, you should understand what you give up for the convenience of using it. All of the information in your online profile (age, hobbies, friends, etc.) for that existing account may be shared with the new website.
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