Palomar Medical Technologies Partners with Boston Interactive to Design a Leading-Edge New Website
Boston, MA January 28, 2010 - Boston Interactive, a Boston web design, strategy, and interactive marketing firm, announces the launch of the new Palomar Medical Technologies website (www.palomarmedical.com). Palomar produces the world's most advanced laser and pulsed light systems for aesthetic applications including laser-assisted lipolysis, permanent hair reduction, wrinkle removal, stretch mark treatment, skin resurfacing, and pigmented and vascular lesion clearance, among many others.
Palomar partnered with Boston Interactive to completely redefine the Palomar online experience by creating a feature-rich corporate web site for practitioners, distributers, investors and others. Palomar's new website includes many enhanced features including a global web architecture, treatment and products feature areas, an events calendar with online registration, a full resource library, and a personalized portal for customers that enables them to access key clinical and practice support content. The new site showcases Palomar's innovative, industry-leading products in a compelling manner.
'The goal of this initiative was to create a global site that represented Palomar's top-tier standing in the marketplace and to enable a series of self-service features for customers and partners' said Jim Keller, Vice President of Interactive Services at Boston Interactive.
'There are few things more important to a website than 'usability,'' said Kayla Scally, Webmaster at Palomar Medical Technologies. 'Palomar has worked strongly with Boston Interactive to build an attractive, professional - and most of all - customer-friendly website that will improve our visitor's experience. Our focus was on creating a clear, simple solution for our customers; and as such, we expect to see a generous increase of interest in our products and a stronger global awareness of the Palomar brand.'
To achieve that goal, Boston Interactive's team combined user-centric web design techniques along with a website structure that is clear and intuitive with a complete focus on the end-user's specific needs.
'In the medical device industry it is extremely important to have a showcase website, a place where practitioners and patients can go to find out more information about your products' said Chuck Murphy, Founder and CEO of Boston Interactive. 'I am confident that our work with Palomar to create a new website serves as an excellent educational tool for both practitioners and patients who are seeking to learn more about laser and pulsed light systems and their associated treatments. We trust that the new website will further propel Palomar's online business in a compelling and impactful way.'
About Palomar Medical Technologies, Inc. - Founded in 1991, Palomar Medical Technologies, Inc. (NASDAQ: PMTI) produces the world's most advanced laser and pulsed light systems for aesthetic applications such as laser-assisted lipolysis, permanent hair reduction, fractional non-ablative and ablative skin resurfacing, photofacials for pigmented and vascular lesions, fractional skin tightening through soft tissue coagulation, leg vein and acne treatment, and tattoo removal. Recognized as the new Gold Standard in laser and pulsed light technology, Palomar's systems offer exceptional value, versatility, efficacy, ease of use, and patient comfort and safety. More information about Palomar Medical Technologies can be found at www.palomarmedical.com
About Boston Interactive>/b> - Boston Interactive is a web design, strategy and interactive marketing firm focused on creating exceptional websites that deliver tangible business results. Founded in 1999, Boston Interactive has successfully implemented custom interactive solutions for hundreds of clients, ranging from small startups to Fortune 500 corporations. With experience and expertise spanning numerous industries including healthcare, medical devices, biotech, high technology, and non-profit, Boston Interactive continuously brings to businesses its customized approach and award-winning interactive services. More information about Boston Interactive can be found at www.bostoninteractive.com.
Press Contact
Boston Interactive
Kate Holmes
617.241.7977
kholmes@bostoninteractive.com
www.bostoninteractive.com
Palomar Medical Technologies, Inc.
Branden Morris
781.993.2452
www.palomarmedical.com