Justice Resource Institute Continues Relationship with Boston Interactive with Second Website Redesign

Boston, MA February 23, 2010 - Boston Interactive, a Boston web design and interactive marketing firm, is thrilled to announce its continued relationship with the Justice Resource Institute (www.jri.org) and its second redesign of the organization's website. Justice Resource Institute (JRI) is one of the nation's most creative and energetic not-for-profit human service corporations, dedicated to working as a partner of government to address the most confounding problems of the rapidly changing justice and human services systems.

JRI initially teamed with Boston Interactive to redesign its website back in 2007. It was so pleased with the quality of service and results that it contracted Boston Interactive again to handle the second phase of the online marketing project. This entailed developing a new strategic plan and an online marketing strategy that would promote each of JRI's programs through 44 individual microsites. Today, Boston Interactive is proud to announce the third phase, a new redesign of the JRI corporate website.

The new JRI site has been updated to align with JRI's services. More efficient navigation, expanded usability, and a clean, streamlined look are just a few of the changes that Boston Interactive incorporated into the redesigned website. 'The redesigned website and each of the microsites are managed by JRI through the Smartwebs Content Management System which was developed by Boston Interactive' says Chuck Murphy, Founder and CEO of Interactive. 'The great thing about the Smartwebs CMS is that it allows non-technical users to add, update, and maintain a website in an easy and auditable manner. If you can use Microsoft Office, you can use Smartwebs.'

About Justice Resource Institute - Justice Resource Institute is one of the nation's most creative and energetic not-for-profit human service corporations. Justice Resource Institute was founded in 1973 when several young leaders in Massachusetts, in response to the problems of deinstitutionalization, organized this unique resource, and dedicated it to working as a partner of government to address the most confounding problems of the rapidly changing justice and human services systems. Justice Resource Institute is now one of the largest human services providers in the Commonwealth. While its range of services is as varied as those they serve, its approach is uniformly characterized by compassionate support, innovation, and community leadership. More information about JRI can be found at www.jri.org.

About Boston Interactive - Boston Interactive is a web design, strategy and interactive marketing firm focused on creating exceptional websites that deliver tangible business results. Founded in 1999, Boston Interactive has successfully implemented custom interactive solutions for hundreds of clients, ranging from small startups to Fortune 500 corporations. With experience and expertise spanning numerous industries including healthcare, medical devices, biotech, high technology, and non-profit, Boston Interactive continuously brings to businesses its customized approach and award-winning interactive services. More information about Boston Interactive can be found at www.bostoninteractive.com.

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