Gentle Giant Moving Company Partners with Boston Interactive to Launch Redesigned Website

Boston, MA March 2, 2010 - Boston Interactive, a Boston web design, strategy, and interactive marketing firm, is proud to announce the launch of the Gentle Giant Moving Company's new website (www.gentlegiant.com). Gentle Giant is a premier residential and commercial mover, operating in Massachusetts, New Hampshire, New York, Rhode Island, North Carolina, Washington D.C. and Washington State. Gentle Giant is also the nine-time winner of Boston Magazine's 'Best of Boston' award and has been named a 'Top Small Workplace' by the Wall Street Journal. The two companies partnered to transform the Gentle Giant website into a highly interactive, information-rich, and user-friendly resource for families, individuals, and businesses planning a move.

The redesigned site delivers a vast amount of resources to assist visitors with all aspects of their moves. From the helpful 'Pack like a Pro' videos to the ever-important 'Moving Checklist' the redesigned Gentle Giant site provides all the information visitors need to plan their moves and keep unforeseen issues to a minimum. The new website also features a more intuitive user interface which makes navigating the site easier for both new and returning visitors. 'Gentle Giant has grown substantially over the years and we believed that the new website needed to reflect the high-quality and exceptional service they deliver on a consistent basis.' says Jim Keller, Vice President of Interactive Services at Boston Interactive. 'Gentle Giant felt that its website needed to represent its status as one of the premier providers of moving services in the United States and to provide potential customers with a true sense of Gentle Giant's commitment to unmatched customer service.'

'One of Gentle Giant's key differentiators is our commitment to the quality of our people,' says Larry O'Toole, Founder and CEO of Gentle Giant. 'All of our employees are hard working, reliable professionals, and it was important that this come across in the new website. We worked closely with Boston Interactive to come up with a design strategy that would showcase Gentle Giant's professionalism. Rather than using stock photography, we've incorporated photos of our employees and facilities into the design of the website as a visual means of showing Gentle Giant's character and quality.'

The overarching goal of the Gentle Giant Moving Company is to make each move as easy and stress-free as possible, whether the move is local, interstate, or international. Boston Interactive kept that goal in mind as it redesigned the website by making major improvements to the user experience and increasing lines of communication through which clients and prospects can engage with Gentle Giant. The new site incorporates several features such as a live chat application, site personalization, and an online supplies store to assist visitors in finding and securing the resources they need as easily as possible.

'The goal for the redesigned Gentle Giant website was to organize the content in a user-friendly and streamlined fashion while giving it a clean and crisp look' said Chuck Murphy, Founder & CEO of Boston Interactive. 'The newly designed website combines a highly visual design with feature-rich capabilities and a user-friendly architecture. We trust that the new website will further propel Gentle Giant's business.'

About Gentle Giant - The Gentle Giant Moving Company is an award-winning local and long distance moving and storage company offering a high-quality, exceptional level of service and guaranteed customer satisfaction. It is unique in the industry in its remarkable commitment to the quality of its people. Originally based in Boston, the company has been in business for over 30 years and has grown to 17 locations across seven states. Gentle Giant specializes in residential and commercial moves, providing craning, piano moving, complete packing and unpacking services, and other related services. More information about Gentle Giant can be found at www.gentlegiant.com

About Boston Interactive - Boston Interactive is a web design, strategy and interactive marketing firm focused on creating exceptional websites that deliver tangible business results. Founded in 1999, Boston Interactive has successfully implemented custom interactive solutions for hundreds of clients, ranging from small startups to Fortune 500 corporations. With experience and expertise spanning numerous industries including healthcare, medical devices, biotech, high technology, and non-profit, Boston Interactive continuously brings to businesses its customized approach and award-winning interactive services. More information about Boston Interactive can be found at www.bostoninteractive.com.

Press Contact

Kate Holmes

617.241.7977

kholmes@bostoninteractive.com

www.bostoninteractive.com