Boston Interactive Launches 2nd Website for Holy Cross Family Ministries as Part of New Global Web Strategy

Boston, MA September 20, 2010— Boston Interactive, a Boston-based web design and interactive marketing firm announces the launch of a new website for Family Theater Productions (www.familytheater.org). Family Theater Productions, a member of Holy Cross Family Ministries (HCFM) directs its efforts to the evangelism of Catholic culture using mass media to entertain, inspire, and educate families. Since its founding, Family Theater Productions has produced over 800 radio programs and 83 TV specials featuring stars such as Bing Crosby, Loretta Young, Frank Sinatra, Lucille Ball, and many others. This is the second website Boston Interactive has launched for HCFM.

HCFM partnered with Boston Interactive to develop a global online strategy for its ministries to engage users from around the world and expand its reach. HCFM's new global online presence includes more than 15 websites in 17 countries. The first site to launch as part of this strategy was Family Rosary (www.familyrosary.org), which launched in June, 2010. Boston Interactive is currently producing HCFM's corporate site in addition to international sites for Family Rosary. Once launched, the family of new websites will utilize consistent branding and allow users to easily become involved with each of HCFM's ministries.

The new AMC website allows users to plan trips, learn about activities for all ages, find lodging, and access special deals. Those who want to become more involved in AMC can learn about volunteer opportunities, become a member, or donate online. The architecture of the site is based on extensive usability tests conducted by Boston Interactive, ensuring that the site allows visitors to easily locate the information they're seeking. The refreshed visual design also engages users and showcases the beauty of the Appalachian region.

The new Family Theater Productions website provides filmmakers, production companies and individuals in the entertainment industry with information on Family Theater Productions, its rich history, vast collection of productions, and how to become involved with the organization. 'Family Theater Productions has a very rich history with deep ties to Hollywood,' says Chuck Murphy, Founder and CEO of Boston Interactive. 'We're thrilled that the new website reflects the wide reach of the organization and confident that it will help HCFM to further extend the reach of its programming throughout the world.'

About Family Theater Productions— Family Theater Productions, a member of the global Holy Cross Family Ministries directs its efforts to enhancing the spirituality of families by using mass media to entertain inspire and educate families. Family Theater Productions reaches out with radio and television programming that has featured such stars as Ronald Reagan, Shirley Temple, and Frank Sinatra to name a few. More information about Holy Cross Family Ministries or Family Theater Productions can be found at www.familytheater.org

About Boston Interactive— Boston Interactive is a web strategy, design and interactive marketing firm focused on creating effective web-based solutions that deliver tangible business results. Founded in 1999, Boston Interactive has successfully implemented custom interactive solutions for hundreds of clients, ranging from small startups to Fortune 500 corporations. Boston Interactive has experience and expertise spanning numerous industries including healthcare, biotech, high technology, and non-profit. The agency was named a 2010 Top Agency by BtoB Magazine and listed on the Boston Business Journal's Pacesetters rankings of the 50 fastest-growing private companies in Massachusetts. More information about Boston Interactive can be found at www.bostoninteractive.com.

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