Boston Interactive to Present at Boston's 2010 Inbound Marketing Summit

Boston, MA September 20, 2010— Boston Interactive, a leading Boston-based web design, strategy, and interactive marketing agency, is pleased to announce that it will be presenting at the 2010 Boston Inbound Marketing Summit on October 7 at Gillette Stadium. In this session Boston Interactive Founder and CEO Chuck Murphy will discuss web personalization in a case study presentation titled Talk to Me Like You Know Me: Website Personalization with the ASPCA.

In this session, Murphy will discuss what web personalization is and how Boston Interactive used this technique in the Webby-Award winning website it built for the ASPCA to create personalized online experiences for users. Participants will also explore how web personalization can help their organizations. 'Web personalization is a powerful and highly-effective strategy,' says Chuck Murphy, Founder & CEO of Boston Interactive. 'I'm excited to discuss this technique with other business leaders at the upcoming event and explore how it may impact other industries.'

The Inbound Marketing Summit, now in its fourth year, will take place October 6 & 7, 2010 in Foxboro, MA. The Summit itself runs over two days and features over 40 new marketing service and solutions providers from around the world. FutureM programs will run throughout the week in various venues and locations, many timed to allow cross-participation and attendance. To learn more about the Inbound Marketing Summit and register, visit www.inboundmarketingsummit.com.

About Boston Interactive— Boston Interactive is a web strategy, design and interactive marketing firm focused on creating effective web-based solutions that deliver tangible business results. Founded in 1999, Boston Interactive has successfully implemented custom interactive solutions for hundreds of clients, ranging from small startups to Fortune 500 corporations. Boston Interactive has experience and expertise spanning numerous industries including healthcare, biotech, high technology, and non-profit. The agency was named a 2010 Top Agency by BtoB Magazine and listed on the Boston Business Journal's Pacesetters rankings of the 50 fastest-growing private companies in Massachusetts. More information about Boston Interactive can be found at www.bostoninteractive.com.

Kate Holmes

617.241.7977

kholmes@bostoninteractive.com

www.bostoninteractive.com