New England Office Supply Partners with Boston Interactive to Launch New Website

Boston, MA October 12, 2010 — Boston Interactive, a Boston web design, strategy, and interactive marketing firm, announces the launch of a new website for New England Office Supply (www.neosusa.com). New England Office Supply is one of New England's largest business-to-business office supply providers with total business solutions through contract delivery, e-commerce, and its teleservice center.

New England Office Supply partnered with Boston Interactive to transform its online presence by launching a highly stylized, interactive, and feature-rich website. New England Office Supply sought to deliver its highly personalized service through the website by providing visitors with a compelling interactive experience. Boston Interactive gave the new website an easy-to-use information architecture and navigation to allow users to easily locate products and specials and to seamlessly execute online purchases. Visually the new website is sleek, modern, and tremendously user friendly. 'We're thrilled to be launching the new New England Office Supply website,' says Jim Keller, Vice President at Boston Interactive. 'New England Office Supply has an incredible reputation for high-quality and personalized services. Now we've brought that level of quality and service to the web.'

The new website features advanced e-commerce functionality and a special area for existing customers, where they can manage their accounts and find information about rebates, coupons, and special offers. The site is built on a robust platform to allow for the addition of new products and functionality in the future. 'As New England Office Supply grows and evolves as a company, it's important that its website is capable of doing the same,' says Chuck Murphy, Founder and CEO of Boston Interactive. 'To accomplish this goal, we built the new website on a flexible platform that will allow for expansion and the integration of new features over time. We are thrilled with the outcome and trust that it will enhance New England Office Supply's online business and brand.'

About New England Office Supply — Founded in 1993 through the successful merger of three companies, New England Office Supply is one of the area's leading sellers of office products and furniture, providing corporations, colleges, non-profit agencies and state, federal and local government with total business products solutions through contract delivery, the Internet and business-to-business electronic commerce, as well as its own teleservice center. New England Office Supply is classified as a small business by the SBA, and is a minority and woman-owned SOMWBA-certified dealer. The Commonwealth of Massachusetts has recognized New England Office Supply with the 2001 and the 2003 Outstanding Performance Award, the 2001 Business Buy Recycled Award and the 2000 Affirmative Marketing Program Vendor of the Year. The company is headquartered in Braintree, Massachusetts. More information about New England Office Supply can be found at www.neosusa.com.

About Boston Interactive — Boston Interactive is a web strategy, design and interactive marketing firm focused on creating effective web-based solutions that deliver tangible business results. Founded in 1999, Boston Interactive has successfully implemented custom interactive solutions for hundreds of clients, ranging from small startups to Fortune 500 corporations. Boston Interactive has experience and expertise spanning numerous industries including healthcare, biotech, high technology, and non-profit. The agency was named a 2010 Top Agency by BtoB Magazine and listed on the Boston Business Journal's Pacesetters rankings of the 50 fastest-growing private companies in Massachusetts. More information about Boston Interactive can be found at www.bostoninteractive.com.

Kate Holmes

617.241.7977

kholmes@bostoninteractive.com

www.bostoninteractive.com