American Humane Association Website Launches

Boston Interactive would like to proudly introduce you to the new American Humane Association website. As the Nation's voice for the protection of children and animals, AHA reaches millions of people and realized the need for a redesigned website to act as a tool for education, awareness and support.

Founded in 1877, the American Humane Association has been at the forefront of every major advancement in protecting children, pets and farm animals from abuse and neglect. Stepping into new territory and leading the way in understanding human-animal interaction and how it relates to society, AHA partnered with Boston Interactive to design a website that encourages user interaction with both the site and the organization. The new site features clear calls to action, such as donation, registration, and advocacy, to help AHA advance towards their goals. The fresh design also helps to unify the multiple AHA programs under one brand identity.

By analyzing view paths and using streamlined navigation, Boston Interactive was able to target specific content to multiple audiences. The ultimate goal was to strategically display content throughout the site in a compelling and engaging way in order to entice both first time users and registered members to return. The website acts as an online resource to American Humane Association's mission of promoting child and animal welfare.

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