The New Factor Advisors Website Launches

The new Factor Advisors website launched today with a focus on its flagship offering, FactorShares™. The first family of spread exchange traded funds (ETFs), FactorShares enables investors to track two S&P® indices, one long and one short, in one convenient and cost-effective position. Each ETF allows investors to express both a bullish and bearish view within one ETF, with the website acting as a complementary informational tool on the multiple funds.

Primarily an informational site, Boston Interactive aimed to present the content in an appealing, intuitive way with a clean, modern look and feel in order to engage a progressive customer base. The website incorporates nightly fund pricing and holdings data feeds from State Street Bank and a fund market pricing feed from the NYSE, allowing users to seamlessly download the information to a CSV or text file. Boston Interactive understood the need to design a clear and concise site while still focusing on the overall user-experience in order to help differentiate Factor Advisors within a competitive marketplace and extend its industry leadership.

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