The New PJ Library Website, Part of the Harold Grinspoon Foundation, Launches
Boston Interactive recently launched the new website for the PJ Library, a part of the Harold Grinspoon Foundation. Founded in 1986 by Harold Grinspoon and Diane Troderman, the Grinspoon Foundation's goal is to enhance the vibrancy of Jewish life in Western Massachusetts and beyond, through education and experiences that impart the knowledge and values of the Jewish heritage and the joys of being Jewish. The new website aims to promote PJ Library's mission to support families in their Jewish journey by sending Jewish-content books and music on a monthly basis to children
The new PJ Library website features a fun and inviting design with interactive capabilities that enhance the navigation of the site and overall user experience. The site was designed to generate more involvement from visitors to promote the overall goal of increasing new and renewed memberships. Boston Interactive also created a new member management application that allows staff members to access information such as enrollments, renewals, and gift subscriptions in real-time which is integrated with the internal systems and results in reducing time spent on membership management.
The Harold Grinspoon Foundation partnered with Boston Interactive in a three-part initiative to redesign the Foundation's website and the sites for two of its Flagship programs, The PJ Library and The Grinspoon Institute for Jewish Philantropy.
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