Boston Interactive Launches Redesigned Stephens & Michaels Associates Website
Boston Interactive is proud to announce the launch of the freshly redesigned and branded website for Stephens & Michaels Associates. A woman owned collection agency based out of New Hampshire, SMA has been in business since 1998 and needed a strategy to elevate their brand and dispel the negative connotations that often come with collection services. Boston Interactive helped create the overall messaging, corporate tagline, and with the naming and messaging for one of their services - proCLAIM.
Focusing on a website intended to best serve Stephens & Michaels clients, Boston Interactive designed the site to clearly direct users to the correct services they need. Choosing a warm and professional color palette helped elevate the SMA brand while instilling quality, trustworthiness, and legitimacy. Boston Interactive implemented the website in the Smartwebs Content Management System, empowering SMA to update the site and implement the features they hope to have in the future.
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