Boston Interactive Helps Advantage BOSTON Launch New Website
Advantage BOSTON, promoters of Boston's top meeting and event venues, recently partnered with Boston Interactive to launch their new website. As the market leader for large scale, end-to-end management, Advantage BOSTON needed a website reflective of their elite status. Boston Interactive developed a striking new layout and design to increase visitor traffic by engaging users across multiple audience segments.
Boston Interactive's intuitive navigation structure allows visitors to easily access testimonials, educational content and rich social media platforms. A major aspect of the website redesign includes a secure member login area where users gain access to rewards and additional tips. In addition, dynamic hotel and venue finders serve as a resource where users are able to see locations overlaid onto an interactive map. The redesign also includes incorporating email capture to sign up for alerts, helping meeting planners keep up to date with the latest news from the organization. Boston Interactive built the website using the Smartwebs content management system and by providing usability research and testing.
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