New England Coffee Celebrates 95th Anniversary
Providing 95 years of quality products and service, Boston Interactive is thrilled to congratulate one of its longest running clients, New England Coffee on their anniversary. Since 1916 New England Coffee has been dedicated to providing consumers with delicious coffee and beverage options. Their commitment for customer service and product quality has allowed the business to grow from a small Boston store to an industry leader. New England Coffee is New England's largest independent coffee roaster as it celebrates its 95th year of business.
Boston Interactive is proud to have worked with New England Coffee over the past six years. The partnership began in 2005 when Boston Interactive was presented with the opportunity to create a warm and inviting website reflective of the New England seasons. Boston Interactive effectively developed an innovative platform with e-commerce functionality, flash animation and strategic information architecture. In 2009 New England Coffee joined the social media network as Boston Interactive launched the coffee company's Facebook page. This expansion led to a complete website redesign in 2010 where Boston Interactive enhanced the New England Coffee site to allow for integration of updated technology, features and campaigns. This includes the 2011 Try Me Iced campaign that integrates the company's website and social media efforts through brewing tips, recipes, and product promotions.
As the partnership between New England Coffee and Boston Interactive continues to grow, exciting new projects reflect New England Coffee's years of success while remaining consistent to the traditional brand image and personality. A commemorative logo citing the 95 years of history has been implemented into the company website and social media pages in newly designed banners. In addition, a new, interactive timeline chronicles New England Coffee's growth through the decades and allows visitors to navigate through images and videos of the company's greatest milestones.
'We are proud to work with a company that has such great history and high standards' said Chuck Murphy, Founder and CEO of Boston Interactive. 'We at Boston Interactive are thrilled to have helped New England Coffee celebrate 95 years of business and hope to continue this successful partnership for years ahead.'
click here to see the interactive 95th anniversary timeline.