Second Time Around Launches New Website Created by Boston Interactive
Second Time Around (STA), an upscale consignment company, recently partnered with Boston Interactive to redesign their online presence to coincide with their upcoming Bravo TV reality show 'Fashion Hunters'. STA needed a website reflective of their eye for style and affordable luxury fashions brand. With store locations in ten states and over 50,000 consignors, shoppers are offered the experience of hunting through high-end inventories to find style treasures.
Having caught the attention of producers at Bravo TV, STA's reality show 'Fashion Hunters', which documents the STA Fashionistas as they scour New York City in search of pre-owned designer clothes and accessories, is scheduled to air this fall. Boston Interactive met this fast-track schedule by dividing the project into two phases - a general public facing website and a secure login portal, with phase 1 launching in conjunction with the show.
Boston Interactive created a dynamic website that positions STA as an upscale shopping experience. The sleek design incorporates social media as well as an online store where users can directly purchase merchandise. Built using the Smartwebs content management system, Boston Interactive integrated valuable user tools such as site search and a robust store locator. Phase 2 of the project, the secure login portal, is slated for a winter launch.
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