Boston Interactive Collaborates with Financial Architects Partners on New Website
Boston Interactive is proud to announce the launch of Financial Architects Partners' (FAP) new website. FAP is a highly technical life insurance firm with offices in Boston, Providence and Palo Alto. The company distinguishes itself within the insurance industry through its unique process of vetting, selecting, and monitoring life insurance portfolios. FAP partnered with Boston Interactive to develop a new website that would convey this specialized approach and differentiate the firm among competitors. The new website features a visual design that allows FAP to stand out while also emphasizing the profitability and successes of the firm.
An important piece of this project was to develop a visual strategy to encompass all of FAP's web presence needs. In addition to positioning FAP as a premier life insurance firm, the new website communicates the company's services and provides relevant, educational information specifically targeted to each of FAP's audiences. The integration of photographs on the homepage banners and throughout the website depicts the personal relationships FAP strives to establish with each client and emphasizes the support and value of FAP employees. Built using the Smartwebs content management system, Boston Interactive developed the new website with an overall refreshed brand image as a key component in repositioning FAP for the next phase of their business expansion.
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