New England Center for Children Launches New Website by Boston Interactive

The New England Center for Children (NECC) recently partnered with Boston Interactive to launch their new website. With 35 years of experience in autism education in the Greater Boston area, the school is dedicated to transforming the lives of children through education, research, and technology. Looking to take the next step in strengthening its online marketing efforts, NECC partnered with Boston Interactive for a complete rebranding effort as well as the launch of its new website.

A major challenge of the website design was to organize the content NECC held in their previous online presence. Through strategic information architecture, Boston Interactive developed a site map and page flow to arrange the content in a meaningful and logical way. This new intuitive navigation allows users to easily access educational content and positions NECC as a reliable source for information. Built utilizing the Smartwebs CMS, this content can easily be updated and managed in order keep information current.

Boston Interactive incorporated NECC's new visual branding which provided the school with a modernized look and feel. The use of imagery and eye catching visual treatments throughout the site engages users for a more interactive experience. A refreshed logo, as well as modernized business cards and stationary materials, extend this design to unify NECC's overall image.

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