Boston Interactive Creates New Website for Axceler
Axceler, a leader in Microsoft SharePoint solutions, recently partnered with Boston Interactive for the launch of their new website. Dedicated to helping their clients improve business operations, Axceler provides software that enhances the value and experience of using SharePoint. The company was looking to update their online presence to reflect the vibrant voice their brand has developed since the creation of their previous site. Partnering with Boston Interactive, Axceler decided to renew their digital marketing strategy and launch a new website.
Responsible for the design and architecture of the new online presence, Boston Interactive optimized the website with interactive content including downloadable demos and case studies. This provides Axceler with frequent opportunities to gain user contact information while ultimately increasing engagement and conversion rates. Placed throughout the site, calls to action are highlighted in the design with strategic use of color. The website visually portrays Axceler as the dynamic company they have become while showcasing their commitment to the SharePoint community. Customer testimonials and employee photos enhance the personal relationship with users and build trust while promoting corporate culture.
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