Boston Interactive Launches New DentaQuest Website
DentaQuest, a national leading oral health company, recently partnered with Boston Interactive for a website redesign initiative. Comprised of a national dental benefits company, an oral health foundation, and an oral health institute, DentaQuest initiatives favor preventative care and managing disease from an early stage. DentaQuest partnered with Boston Interactive to redesign their website and develop an online presence capable of solidifying their brand and communicating their full scope of offerings.
Boston Interactive utilized a simple visual design with strategic messaging to effectively communicate the essence of the DentaQuest brand. In order to match users from DentaQuest’s many audiences with relevant information, Boston Interactive developed an intuitive information architecture with search capabilities. The 'Find a Dentist' tool makes it easy to locate nearby providers while the 'Oral Health IQ' test and 'Check Your Risk' quiz serve as interactive features to enhance DentaQuest’s position as a leading oral health company. To promote each of DentaQuest’s unique health plans, Boston Interactive created 25 microsites that users can access from the corporate page to learn more about costs and benefits. All of the new online presences were built using the Kentico content management system.
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