Premier Healthcare Exchange Partners with Boston Interactive for New Branding & Website
Premier Healthcare Exchange (PHX) recently partnered with Boston Interactive for the launch of their new branding and website. PHX combines claim process automation with professional services to deliver advanced cost management solutions for health plans. The company was looking to update their corporate identity and collaborated with Boston Interactive for a complete rebranding and website redesign initiative.
Boston Interactive conducted a thorough marketplace analysis and interviewed PHX customers and stakeholders to create a brand strategy capable of appealing to all audience groups. The new branding features concise messaging, a vibrant color palette, and a clean logo that unites the PHX brand and reflects the company's innovative solutions. The new website brings this rebranding effort to life with a crisp layout designed to create a trustworthy, professional image. Built with the Smartwebs content management system, the online presence features clear calls to action and serves as an easy to use resource for all PHX users. A major aspect of the new website is the secure client login area that provides PHX clients access to an exclusive portal with detailed account information. The portal features a dynamic animation that Boston Interactive created to highlight PHX's process and value.
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