Boston Interactive Launches Parallax Experience for New CloudBees Site
Boston Interactive is thrilled to announce the launch of the new CloudBees website featuring a parallax scrolling effect. CloudBees is the exclusive Platform as a Service (PaaS) company focused on simplifying and accelerating the Java application lifecycle. The company was in need of a refreshed online presence capable of engaging their high-tech target audience of developers and IT professionals. CloudBees enlisted the help of Boston Interactive to create an innovative new website that would fulfill their communication goals and appeal to the technical nature of their users.
The new CloudBees website utilizes parallax design to deliver an engaging, immersive web presence. Parallax design refers to the moving of a page’s background elements at a different speed than the elements in the foreground. The CloudBees’ homepage delivers a parallax experience that highlights the unique value of the PaaS in a controlled, organized way. When a user scrolls the page automatically slides into place revealing a new section of content with visuals that spotlight a specific product feature. The header and footer provide a consistent sense of architecture while the side navigation adjusts to represent which of the 5 sections of the homepage is being viewed. The inner pages were created with a consistent design to the parallax homepage in order to strengthen the brand and provide clear content delivery.
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