Harvard Business Publishing Partners with Boston Interactive for Corporate Learning Website Redesign
Boston Interactive is pleased to announce the launch of the new Harvard Business Publishing Corporate Learning (HBPCL) website. HBPCL offers learning development solutions for leaders and managers to help businesses maximize their impact and achieve corporate success. The company’s products, including the Harvard ManageMentor and Leadership Direct, have helped organizations such as Toshiba and Intel fulfill their training and development needs. Currently experiencing rapid growth and expanding into international markets, Harvard Business Publishing partnered with Boston Interactive to redesign their Corporate Learning website.
The new Corporate Learning website utilizes a clean design and simple navigation to provide users with an intuitive, informational experience. The site strategically represents HBPCL’s association with Harvard Business Publishing in order to build credibility without distracting from their unique position in the marketplace. A major challenge of the project was to organize HBPCL’s existing online content in a way that would fulfill the needs of the company while also meeting the expectations of users. In order to accomplish this, Boston Interactive conducted interviews with key HBPCL stakeholders and target audience members. The team then utilized their findings to strategically architect the site and deliver an intuitive content hierarchy with clear calls to action designed to engage users with HBPCL’s products and services.
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