New England Center for Children and Boston Interactive Continue Partnership for Launch of ACE Website
The New England Center for Children (NECC) and Boston Interactive recently continued their partnership to launch the first website for the Autism Curriculum Encyclopedia (ACE). A web-based software program developed by NECC, ACE provides special educators the tools to test, assess, and evaluate students with autism. ACE did not previously have a website and was in need of an online presence capable of serving as a valuable marketing tool in the nonprofit arena. Having recently completed the redesign of the NECC website, Boston Interactive was selected to create the new website for ACE.
Boston Interactive created the new website to focus on the interaction between educators and autistic children in order to distinguish ACE from competitors and highlight key differentiators. A major goal of the project was to create a simple, direct online presence capable of portraying the ACE as an academic organization with a human focus. To accomplish this, Boston Interactive created the website with a strategic balance of informational videos and text in addition to eye-catching visuals. The design utilizes the ACE’s brand colors while incorporating the look and feel of the NECC website in order to represent the association between the two brands. Boston Interactive created the website using the Smartwebs content management system.
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