Greenwich Associates Launches New Website by Boston Interactive
Greenwich Associates, a leading consulting and research firm, partnered with Boston Interactive for the launch of their new website. Providing research-based strategy management services, Greenwich recently expanded their clientele beyond the financial services industry to work with companies in various fields across the globe. The firm was looking to promote this expanded reach through an improved online marketing strategy and partnered with Boston Interactive to redesign their website.
The new website strengthens Greenwich’s existing branding by drawing inspiration from the firm’s logo to create an updated look and feel. The modern design positions the firm as a global provider and utilizes color to highlight key calls to action and attract user attention. The homepage features multiple paths for users to find information they seek including the option to search by market, service, region or use the search bar with dynamic filters. To assure a cohesive users experience for all users, Boston Interactive extended the new design and architecture of the public facing site to the secure, Research Partners section. Extensive usability testing with key users and Greenwich stakeholders were conducted on the website in order to assure that the new online presence successfully fulfill the firm’s online marketing goals.
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