Loomis Sayles Launches New Website Designed by Boston Interactive
Boston Interactive is pleased to announce the launch of the new website for Loomis Sayles & Company. An investment management organization, Loomis Sayles serves the needs of institutional and mutual fund clients worldwide. The firm was looking to update their online presence and challenged Boston Interactive with creating an innovative design that maintained a level of consistency with their current infrastructure and branding. The newly redesigned website aims to drive their overall messaging while ultimately fulfilling the goals of both Loomis Sayles and their users.
Responsible for the design and layout, Boston Interactive created the new website to deliver an up to date, streamlined experience directly from the homepage. The site features a professional, modern design that utilizes whitespace to strategically draw user attention to key information. To assure easy access to featured content including events and new products, Boston Interactive updated the content hierarchy to compel users to learn more and ultimately spend more time on the website.
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