ConforMIS Continues Partnership with Boston Interactive for Launch of New Microsite
ConforMIS and Boston Interactive recently continued their partnership for the launch of the new ‘My ConforMIS Knee’ microsite. A Massachusetts based medical device company, ConforMIS provides patient-specific knee implants and instrumentation. ConforMIS originally partnered with Boston Interactive for the 2007 redesign of their corporate website. Now looking to expand their digital presence with a consumer-focused microsite, ConforMIS re-enlisted the help of Boston Interactive to design and develop their new online presence.
Boston Interactive created the new ‘My ConforMIS Knee’ microsite to strategically highlight the company’s personalized approach to knee replacements. By focusing on the individual and highlighting this in both the content and design, the site builds a sense of trust with users and engages them with the brand. Website visitors are welcomed by a clean design and multimedia content including patient and doctor video testimonials that communicate the superior nature of ConforMIS solutions. In order to assure that website connect visitors with the nearest ConforMIS certified doctor, Boston Interactive built the website using a modern content management system and integrating the “Where 2 Get It” location marketing tool.
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