The Boston Interactive eye-tracking lab is a key tool in our commitment to user centric design, quality assurance, and website usability. The eye tracking system is a device that tracks gaze and pupil data and allows you to analyze and visualize user interaction to measure the effectiveness of the website.
Before launching a new website, a group of sample users are invited to test the site in the eye tracking lab. The user is given specific tasks, or use cases, that the site was designed to support. The device tracks where their eye is drawn to and how focused they become. The Boston Interactive team can then compare that data to the intended website goals set by the client and the user click paths.