Boston Interactive Selected as a 2007 MITX Awards Finalist

Boston, MA, October 11, 2007 – Boston Interactive today announced their web design and development work completed for Planned Parenthood of America, Kaspersky Lab, and Residence at the Westin Providence have been selected as finalists for The 12th Annual MITX Awards. Held annually by the Massachusetts Innovation & Technology Exchange, the MITX Awards recognize excellence in the creation of web innovations designed, produced or developed in New England.

Begun in 1996, the MITX Awards has grown to the largest and most prestigious awards competition in the country for technology innovations and celebrates the best creative and technological accomplishments emerging from New England.

"New England continues to be a thriving center of technological and creative innovation. We are thrilled to report continued growth in awards entries year on year, as well as in our organization in general," said Kiki Mills, executive director of MITX. "Our awards finalists consistently raise the bar and we are very proud to provide the platform to showcase their work to the public."

"It is an honor for the entire Boston Interactive team for our work to be recognized as one of the best and alongside some great, creative competition," said Chuck Murphy, President of Boston Interactive. "Just being a finalist is a testament to the creativity, dedication, and commitment from such an outstanding team."

Boston Interactive will be recognized with the other finalists at a gala awards ceremony traditionally attended by over 900 of the region’s top interactive technology and business professionals. Winners will be announced at the ceremony in the Boston Marriott Copley Place on Thursday, November 8th. Tickets can be purchased at www.mitxawards.org.

The 2007 MITX Awards program is sponsored by Backbone Media, Berman Gobin Creative, Digitas, DLA Piper, Doubleclick, Eyewonder, Fidelity Investments, IBM, PricewaterhouseCoopers LLC and Technology Review.

About Boston Interactive's MITX Award Finalists

• Planned Parenthood, America's leading sexual and reproductive health care advocate and provider, required a new website to support its continued growth and 40,000 unique visitors per day. Designed focusing on a user-centric site architecture, the new Planned Parenthood website presents content in a way to help users with varying interests easily find information as it is important to them. An incorporated zip code search and Google API maps make finding local Health Centers quicker and easier.
• Kaspersky Lab, producer and distributor of information security solutions, required a promotional micro-site to serve as an introduction for the Kaspersky 7.0 line of retail products. The Kaspersky 7.0 micro-site incorporates a brief online demo video and a viral marketing component, requesting visitors to submit their own YouTube video, promoting the Kaspersky 7.0 line of products, in order to be entered into a drawing for a free vacation.
• The Residences at the Westin Providence required a high-end website that matched the quality of their luxurious high-rise residencies to provide information about the residencies and units to potential homebuyers. The Residences at the Westin Providence website features all the necessary information regarding the building, services and amenities, and the Downtown Providence area. With various interactive components, including an interactive floor plan and image gallery, the website utilizes technology and interactivity to bring elite user experience to the user.

About Boston Interactive - Boston Interactive (www.bostoninteractive.com) is a web design, application development and internet marketing firm focused on creating effective web-based solutions that deliver a positive impact. The internet is one of the most vital marketing and communications tools in today's business and Boston Interactive strives to promote brand identity and a compelling user experience in every application created. Boston Interactive’s customized approach to web development combines state-of-the-art technologies, proven software solutions, and a personal client focus ensuring online marketing success.

About MITX - Established in 1996, MITX—the Massachusetts Innovation & Technology Exchange is the leading industry organization focused on the web, bringing together digital technology, marketing and media. Reaching more than 6,000 professionals in New England, MITX is a dynamic and growing community of thought leaders, collaborators, and individuals in search of insight, education and opportunity. MITX hosts over 60 events annually from specialized roundtables, monthly panel discussions and networking events to conferences, forums and two of the largest awards recognition programs in the country. For more information go to www.mitx.org.