Boston Interactive Redesigned HealthLeaders Media Website

Boston, MA, December 2007 – This month Boston Interactive, a Boston-based interactive marketing firm, announced the redesigned website for HealthLeaders Media (http://www.healthleadersmedia.com), a leading multi-platform media company, dedicated to meeting the information needs of healthcare executives and professionals.

HealthLeaders required a redesign of their site to help educate their users about their product offerings. The new website brings together specific information geared towards healthcare executives and professionals by incorporating new graphical elements with well organized content promoting an educational news oriented site.

“We thoroughly enjoyed working with HealthLeaders Media to create their new online presence,” said Chuck Murphy, President of Boston Interactive. “HealthLeaders Media’s redesigned website incorporates a professional and sophisticated tone throughout, and we are very pleased with the final product.”

About HealthLeaders Media - HealthLeaders Media is a leading multi-platform media company dedicated to meeting the information needs of healthcare executives and professionals. With more than 100,000 registered users, their website is targeted toward senior business leaders in the industry, and as a company they bridge all three main parts of healthcare: physicians, providers, and plans. They are the only organization that is able to cross all three of these audiences and they do this by focusing on the ‘seven pillars’, which are leadership, finance, technology, community, physician leaders, marketing, and managed care.

About Boston Interactive - Boston Interactive (www.bostoninteractive.com) is a web design, application development and internet marketing firm focused on creating effective web-based solutions that deliver a positive impact. The internet is one of the most vital marketing and communications tools in today's business and Boston Interactive strives to promote brand identity and a compelling user experience in every application created. Boston Interactive’s customized approach to web development combines state-of-the-art technologies, proven software solutions, and a personal client focus ensuring online marketing success.