Boston Interactive Launches Redesigned Website for Blauer Co., Inc.

Boston, MA October 8, 2008 – Boston Interactive, a web design and interactive marketing firm, is pleased to announce the launch of Blauer Manufacturing’s new web presence for their top-tier protective apparel for public safety professionals (www.blauer.com). 

Blauer partnered with Boston Interactive in order to create the next generation of their website highlighting their commitment to serious protection.  It was important for Boston Interactive to design and develop a clean, professional website with a strong look and feel that both conveys Blauer’s expertise in manufacturing the most effective safety apparel and presents their online catalog in an easy-to-use and interactive manner.  Through the redesigned website, the new product database enables users to easily browse Blauer’s products by audience; Law Enforcement and Fire/EMS.

“The primary focus for the newest version of Blauer’s website was to effectively showcase their large product catalog and give users the ability to inspect the apparel in detail,” said Chuck Murphy, Founder and CEO of Boston Interactive.  “By applying color swatches and mouse-over capabilities, Boston Interactive created a more thorough browsing experience and interactive user experience; while emphasizing Blauer’s dedication to providing the best protective apparel on the market today.”

About Boston Interactive – Boston Interactive is a web design and interactive marketing firm focused on creating effective web-based solutions that deliver a positive impact. Founded in 1999, Boston Interactive has successfully implemented custom interactive solutions for hundreds of clients ranging from mid-sized organizations to Fortune 500 corporations.  Boston Interactive understands that the internet is one of the most vital marketing and communications tools in today's marketplace and strives to promote brand identity and a compelling user experience in every application created using state-of-the-art technologies, proven software solutions, and a personal client focus ensuring online marketing success.  The Boston Interactive portfolio can be found at www.bostoninteractive.com.

About Blauer - Blauer Manufacturing has been making the highest quality and most protective garments available for public safety professionals for three generations and more than 75 years. Since their inception, they have taken great pleasure in supplying garments that provide their users with the protection, comfort, durability, and appearance that they desire and deserve. Their relentless pursuit of the best fabric technologies and their constant attention to detail is their way of giving back to their customers, the men and women who put themselves in harm’s way every day to protect the rest of us.  Their mission is simple – to design and produce the highest quality protective apparel possible for public safety professionals.  More information about Blauer can be found at www.blauer.com or by calling 800-225-6715.