Justice Resource Institute Teams With Boston Interactive to Launch 44 Program Websites

Boston, MA January 15, 2009 – Boston Interactive, a Boston web design and interactive marketing firm, is thrilled to announce the launch of 44 microsites, all of which are programs for the Justice Resource Institute (www.jri.com). Justice Resource Institute is one of the nation's most creative and energetic not-for-profit human service corporations.

JRI teamed with Boston Interactive to redesign their website in 2007. In a second phase of the online marketing project, Boston Interactive developed a strategic plan and online marketing strategy that promotes each of JRI’s programs through individual websites.

Each JRI Program site follows a corporate branding guide, but has an individual look and feel speaking to the Program target audience. JRI manages the main website (www.jri.org) as well as every one of the microsites through the Smartwebs Content Management System. Smartwebs is a web-based CMS, developed by Boston Interactive, that allows non-technical website owners to add, update, and maintain their website in an easy, professional, and auditable manner.

“Our focus while developing a strategy for JRI was to grow their online presence while maintaining a unique identity for each program” said Chuck Murphy, Founder & CEO of Boston Interactive. “This is a textbook example of how large organizations with Individual Programs can maintain brand consistency while providing a unique look and feel.”

About Justice Resource Institute - Justice Resource Institute is one of the nation's most creative and energetic not-for-profit human service corporations.  Justice Resource Institute was founded in 1973 when several young leaders in Massachusetts, in response to the problems of deinstitutionalization, organized this unique resource, and dedicated it to working as a partner of government to address the most confounding problems of the rapidly changing justice and human services systems.  Justice Resource Institute is now one of the largest human services providers in the Commonwealth.  Although their range of services is as varied as those they serve, their approach is uniformly characterized by compassionate support, innovation, and community leadership.  More information about JRI can be found on their website at www.jri.org.

About Boston Interactive –Boston Interactive is a Boston web strategy, design and interactive marketing firm focused on creating effective web-based solutions that deliver a positive impact for your business. Founded in 1999, Boston Interactive has successfully implemented custom interactive solutions for hundreds of clients, ranging from small startups to Fortune 500 corporations. With experience and expertise spanning numerous industries, including healthcare, financial services, biotech, high technology, and non-profit, Boston Interactive continuously brings to businesses its customized approach and award-winning interactive services. The Boston Interactive web design and online marketing portfolio can be found at www.bostoninteractive.com.