Boston Interactive Helps uTest Launch Revamped Branding and Web Experience
Boston, MA May 13, 2009 – Boston Interactive, a leading web design, strategy, and interactive marketing firm, proudly announces the launch of the redesigned website and branding for uTest, the world’s largest software testing marketplace. uTest is an innovative startup that provides crowdsourced software testing services through a global community of more than 16,000 professional testers from 153 countries.
Having received recent accolades and coverage from a variety of top media outlets, as well as a round of funding, uTest was in a good position to extend its reach and visibility. To support this goal, uTest partnered with Boston Interactive to revamp its web presence and all branded materials. Boston Interactive updated the uTest logo, revamped its overall look and feel, and incorporated a more human face to its corporate branding, illustrating uTest’s highly respected position in the software testing industry.
“We were thrilled to have the opportunity to work with an innovative, ascending start up like uTest,” said Chuck Murphy, Founder & CEO of Boston Interactive. “Our team believes that the new website helps to position uTest for even greater success, not only in the immediate future, but for a long time to come.”
In close partnership with uTest, Boston Interactive focused the redesign efforts on speaking to decision makers at software companies – from C-level executives to QA managers. Through a series of interactive strategy sessions, uTest and Boston Interactive worked together to update the website to reflect uTest’s innovative, community-centric business model. The new site has a more human, intuitive quality that successfully tells the story of who uTest is and what the company does, spotlighting real-world customer and tester success stories.
“The team at Boston Interactive was genuinely collaborative in their efforts to understand our current business and our future plans,” said Matt Johnston, VP of Marketing at uTest. “uTest’s goal was to bring the real-world stories of our customers and testers to the forefront of our brand and our web experience. With the help of BI, we were able to achieve that goal in a clean, crisp and engaging way.”
About Boston Interactive – Boston Interactive is a web strategy, design and interactive marketing firm focused on creating effective web-based solutions that deliver a positive impact for your business. Founded in 1999, Boston Interactive has successfully implemented custom interactive solutions for hundreds of clients, ranging from small startups to Fortune 500 corporations. With experience and expertise spanning numerous industries including healthcare, biotech, high technology, and non-profit, Boston Interactive continuously brings to businesses its customized approach and award-winning interactive services. More information about Boston Interactive can be found at www.bostoninteractive.com.
About uTest - uTest is the world’s largest marketplace for software testing services. We offer real-world QA services through our community of 16,000+ professional testers from 153 countries around the globe. uTest enables customers to launch higher quality products; get their applications to market faster; and control the cost of testing. And because uTest is truly on-demand, there are no long-term commitments or fixed cost contracts. More information about uTest can be found at www.utest.com.
Press Contacts:
Boston Interactive
Victoria Marzilli
617 241 7977 x239
vmarzilli@bostoninteractive.com
uTest, Inc.
Jennifer Moebius
508 480 9999 x114
jenniferm@utest.com
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