Boston Interactive and Apparent Networks Announce New Website and Branding for PathView

Boston, MA June 17, 2009 – Boston Interactive, a leading web design, strategy, and interactive marketing firm, proudly announces the launch of the redesigned website for PathView, the latest product from Apparent Networks. The new PathView site can be accessed at www.apparenttools.com.  PathView is department-level network performance management tool that Apparent Networks built specifically for network engineers and managers.

Become a ‘Network Hero’ -- That is the message that PathView’s new website and branding sends to network engineers.  PathView gives network engineers unique, ‘full path’ visibility into their application traffic, which helps them manage networked applications such as VoIP, IP video conferencing and other performance-critical applications.  To communicate that, Apparent Networks partnered with Boston Interactive to create a design for the website and the product that was bold, sleek, and powerful.

The new website introduces PathView Network Performance Management with informative videos, webcasts, and whitepapers. Boston Interactive also created a comic-book style flash demo of the new PathView product with the Network Hero as the main character.

“We are thrilled to be boosting the marketing effort behind the new PathView product with such a vibrant and powerful website” said Chuck Murphy, Founder & CEO of Boston Interactive.  “I am extremely proud of our team for pushing the limits on designing a computer software product website.  I believe this positions Apparent Networks for success, not only in the immediate future, but for a long time to come.”

About Boston Interactive – Boston Interactive is a web strategy, design and interactive marketing firm focused on creating effective web-based solutions that deliver a positive impact for your business. Founded in 1999, Boston Interactive has successfully implemented custom interactive solutions for hundreds of clients, ranging from small startups to Fortune 500 corporations. With experience and expertise spanning numerous industries including healthcare, biotech, high technology, and non-profit, Boston Interactive continuously brings to businesses its customized approach and award-winning interactive services.  More information about Boston Interactive can be found at www.bostoninteractive.com.

About Apparent Networks - Apparent Networks, a privately held company, is a provider of IT performance management solutions that deliver the end-to-end service insight required for today's cloud applications. By experiencing network performance without affecting it, the company's patented path solutions assess network readiness, monitor service levels, and diagnose problems otherwise hidden from sight. Leading companies rely on Apparent Networks to assure application delivery and expand their service portfolios with confidence.  PathView is Apparent Networks departmental-level network performance management solution. More information about PathView can be found at www.apparenttools.com.