Boston Interactive Launches Redesigned Website for CriminalWatchDog

Boston, MA August 17, 2009 – Boston Interactive, a Boston web design, strategy, and interactive marketing firm, announces the launch of the redesigned website for CriminalWatchDog (www.criminalwatchdog.com).  CriminalWatchDog is the leading authority for online criminal background screening and assists individuals, employers, and landlords with the retrieval of public records, specifically criminal background checks.

CriminalWatchDog contracted with Boston Interactive to devise a new architecture and design in order to reinforce its prominence on the web and to provide additional features for its customers.  Boston Interactive completely redesigned the website as well as developed critical integration with a variety of data providers.  “We redesigned their navigation to make it more visually pleasing as well as to enhance the total user experience” said Jim Keller, Vice President of Interactive Services at Boston Interactive.  “CriminalWatchDog felt their web presence needed to evolve and represent its stature as a premier provider of background screening and other value added services.” 

CriminalWatchDog partnered with Boston Interactive to redesign their website in order to make the overall site more visually impactful, implement a more robust and feature-rich website, and to ensure significant compatibility for Search Engine Optimization.  CriminalWatchDog caters primarily to business customers, consequently, the site needed to enable highly complex, robust, and secure application features.  To do just that, Boston Interactive designed and developed an engaging website that clearly conveys CriminalWatchDogs flexible, forward-thinking, and secure background screening online self-service solution.  The redesigned website features improved aesthetics and presentation of information while maintaining the core functionalities so the switchover will be seamless for CriminalWatchDog’s current users.

“The challenge for the new website was to organize the content in a user-friendly and streamlined fashion while giving it a clean and crisp look” said Chuck Murphy, Founder & CEO of Boston Interactive.  “The newly designed website couples a highly visual and compelling presence with a feature-rich and very user-friendly application capability.  We trust that the new website will further propel CriminalWatchDog’s online business.”

About CriminalWatchDog – CriminalWatchDog is the leading authority for criminal background screening and was created to assist individuals, employers and landlords with the retrieval of public record, specifically criminal background checks, to develop safe and secure environments and relations.  More information regarding CriminalWatchDog can be found by visiting www.criminalwatchdog.com.

About Boston Interactive – Boston Interactive is a web design, strategy and interactive marketing firm focused on creating exceptional websites that deliver tangible business results.  Founded in 1999, Boston Interactive has successfully implemented custom interactive solutions for hundreds of clients, ranging from small startups to Fortune 500 corporations. With experience and expertise spanning numerous industries including healthcare, medical devices, biotech, high technology, and non-profit, Boston Interactive continuously brings to businesses its customized approach and award-winning interactive services.  More information about Boston Interactive can be found at www.bostoninteractive.com.