Boston Interactive Announces Redesigned Website for AccuSoft

Boston MA October 6, 2008 - Boston Interactive, an award winning web design and interactive marketing firm announces today the launch of AccuSoft’s newly redesigned website (www.accusoft.com).  AccuSoft is the leading supplier of high-performance imaging, image processing and data analysis software.

AccuSoft partnered with Boston Interactive to redesign their website in order to create a revitalized online presence that conveys their well-established position in the imaging solutions industry as well as their premium product mix.  As the leading supplier of such premium imaging products, it is essential to have that reputation reflected online.

The customized solution for AccuSoft included an integrated campaign of website strategy, visual design, development, information architecture, and Search Engine Optimization.  Combined, these fundamentals unify the brand’s message of acceleration, a theme that AccuSoft prides itself upon to convey their range of products that enable companies to create innovative imaging applications, expedite research & discovery and bring their products to market faster.  The new website showcases the group’s innovation, leadership, and expertise in imaging and data analysis solutions. 

“It was important for us to create a clear and concise marketing message that was tailored to their two primary audiences – developers and business managers – while maintaining a unified brand image” said Boston Interactive Founder and CEO, Chuck Murphy.  “The redesigned site is tremendously effective in differentiating Accusoft from their competitors and we are please to have made a positive change in their online presence.”

About Boston Interactive – Boston Interactive is a web design and interactive marketing firm focused on creating effective web-based solutions that deliver a positive impact. Founded in 1999, Boston Interactive has successfully implemented custom interactive solutions for hundreds of clients ranging from mid-sized organizations to Fortune 500 corporations.  Boston Interactive values the internet as one of the most vital marketing and communications tools in today's marketplace and strives to promote brand identity and a compelling user experience in every application created using state-of-the-art technologies, proven software solutions, and a personal client focus ensuring online marketing success.  The Boston Interactive portfolio can be found at www.bostoninteractive.com.

About AccuSoft – Founded in 1985, AccuSoft is the leading supplier of high-performance imaging SDKs, imaging processing and data analysis software. Headquartered in Northborough, Massachusetts with offices and representatives around the world, AccuSoft serves customers in over 60 different countries. With a global reach, AccuSoft serves major markets including medical, government, scientific, consumer and academic.  AccuSoft technologies enable companies to create innovative imaging applications, expedite research & discovery and bring their products to market faster. Their award-winning products are delivered and supported by technical professionals who care about and are committed to solving customer’s complex imaging and data analysis problems.  For more information about AccuSoft visit www.accusoft.com.