MedAssets Unveils Redesigned Website Created by Boston Interactive

Boston, MA September 22, 2008 – Boston Interactive, an award-winning web design and interactive marketing firm, is pleased to announce the launch of the redesigned website for their client MedAssets (www.medassets.com).  MedAssets is a leading margin and cash flow improvement company providing healthcare providers with innovative solutions through a variety of products and services.

MedAssets partnered with Boston Interactive to strategically reorganize and redesign their website to simplify the user experience and promote the scope and depth of their revenue management and supply chain solutions.

Boston Interactive utilized their user-centric process in order to identify the user personas and their goals in visiting MedAssets’ website.  This process led to the information architecture requirements which framed the overall website organization.  A revised design unified the information and reflected MedAssets’ professional yet edgy business solutions.

“The online marketing challenge for the new MedAssets website was to convey a complex organization with clarity and transparency to the diverse range of visitors” said Boston Interactive Founder and CEO, Chuck Murphy. “We are pleased with the results and intend to see great improvements in MedAsset’s website traffic conversions and overall brand equity.”

About Boston Interactive – Boston Interactive is a web design and interactive marketing firm focused on creating effective web-based solutions that deliver a positive impact. Founded in 1999, Boston Interactive has successfully implemented custom interactive solutions for hundreds of clients ranging from mid-sized organizations to Fortune 500 corporations.  The internet is one of the most vital marketing and communications tools in today's marketplace and Boston Interactive strives to promote brand identity and a compelling user experience in every application created using state-of-the-art technologies, proven software solutions, and a personal client focus ensuring online marketing success.  More information about Boston Interactive can be found at www.bostoninteractive.com.

About MedAssets - MedAssets’ comprehensive financial performance solutions improve healthcare providers’ operating margins and cash flow delivering the potential to increase a typical health systems’ net patient revenue by 1-3% and decrease supply expense by 3-10%.  We help healthcare providers find cash from existing operations and to improve margins so you can continue to serve your community.  Whether working with a large integrated delivery network or a small rural hospital, as a knowledgeable strategic business partner, MedAssets can replace multiple vendors and build a customized, multi-year program, using technology and know-how to help your facility achieve your financial and operational goals.  Their areas of expertise are revenue management and supply chain management solutions that invigorate the financial strength of healthcare providers nationwide.  More information about MedAssets can be found at www.medassets.com.