Five Things to Consider When Drafting Effective Website Content

It has been estimated that 80% of website users do not actually read website content, but rather scan text for important or highlighted words and phrases.

Here are five things for you to keep in mind when writing effective content for your website.

• Get To The Point. Use short, simple paragraphs, and get straight to the point. Focus on your readers and what's important to them, highlighting the important benefits about your product or service and leaving out the "hard sell" copywriting.
  
  
• Write for Easy Scanning. Present your website content in a well-laid out, easy-to-navigate format. Bulleted lists are great for making it easy for your viewers to find the important information quickly.
  
  
• Use Keywords -- Just Don't Over Do It. Finding the right mix of engaging website content that is not only easy to read but also keyword-rich to help boost search engine rankings is an ongoing challenge. Be sure to use keyword-rich content wisely, as using not enough keywords you'll most likely not be found, while using too many keywords within your website copy may actually negatively impact your search engine rankings. It's been estimated that your keywords should represent between 2% and 5% of the content within a page for effective online copywriting.
  
  
• Be Objective. Strictly using your website content to boast about your product or services is not only boring, but it also may negatively impact the way visitors view your organization. Develop a trusting relationship with your visitors by presenting beneficial information about your product or services in a neutral, unbiased tone. As mentioned before, focus your website content on what your readers are looking for and what's important to them.
  
  
• Be Credible. With the literally millions of websites currently online, if you fail to establish trust with your website visitors within a few seconds, your competitors are only a Google search away. Be sure to present credible content to your visitors that is also free of any spelling or grammatical errors.
  
  

By following the tips above when drafting website copy, your organization will be in a better position to produce professional website content that is not only readable and credible, but also allows visitors to obtain the information they need with ease.