Justice Resource Institute

Justice Resource Institute is one of the nation's most creative and energetic not-for-profit human service corporations. JRI teamed with Boston Interactive to redesign their website in 2007. In a second phase of the online marketing project, Boston Interactive developed a strategic plan and online marketing strategy that promotes each of JRI's programs through individual websites.

Each JRI Program site follows a corporate branding guide, but has an individual look and feel speaking to the Program target audience. JRI manages the main website (www.jri.org) as well as every one of the microsites through the Smartwebs Content Management System. Smartwebs is a web-based CMS, developed by Boston Interactive, that allows non-technical website owners to add, update, and maintain their website in an easy, professional, and auditable manner.

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