You 2.0 – Tips To Managing Your Online Reputation

When was the last time you Googled your name? If you’re not doing it on a regular basis, beware. With the growing number of online social mediums, all being indexed by Google and other search engines, it’s vital to manage what’s being said about you. This month’s article will teach you some of the reputation management skills necessary to survive and succeed in the age of the social web.

Why is Reputation Management Important?
Survey results from ExecutNet showed that 77% of recruiters report using search engines when checking the backgrounds of candidates, yet few job searchers checks their own online reputation before applying to jobs. Conversations on the web about you and your affiliations can dramatically affect your personal brand equity, as well as affect your peers’ perception of you, and your potential employer’s decision making. To manage what people see, follow our Online Reputation Management (ORM) tips.

How Can You Manage Your Online Reputation?

Andy Beal, CEO of online reputation management tool Trackur states that “sincerity, transparency, and consistency” are the three pillars of ORM. Online reputation management can save you from a potential disaster and help you put your best face forward if your efforts are timely, persistent, and genuine.

The bottom line is, if you aren’t taking care of your online reputation, others will. Follow these tips to stay in control of your reputation on the web.