project overview
Premier Healthcare Exchange (PHX) and Boston Interactive partnered for a complete website redesign and rebranding initiative. The new branding utilizes key research and user interviews to fulfill the needs of PHX and their users while accurately positioning the brand in the marketplace. The website brings the rebranding effort to life with a crisp layout designed to create a trustworthy, professional image. A major aspect of the new website is the secure member login area that features a dynamic animation that Boston Interactive created to highlight PHX's process and value.
www.phx-online.com
what we did
- Corporate Branding
- Visual Design
- Animation
- Secure Login Area
- Website Development
- Content Management (Smartwebs)