Content marketing, nice buzzword that it is, is not a new concept. Creating content to engage with potential buyers has been a tried-and-true tactic for the most strategic businesses for decades.
In fact, to encourage customers to drive more frequently, tire-maker Michelin created the Michelin Guide, a published book with reviews of restaurants and hotels, with each business ranked using the now infamous Michelin stars.
Why would a tire manufacturer get into the review business? Because Michelin knew that if its content convinced its customers to drive more frequently—searching for those top-notch three-starred restaurants and hotels—the tires on their cars would wear out faster, thus ensuring customers purchased more Michelin-made tires more frequently.
What’s crazier, the Michelin Guide was first published in 1900.
Content Marketing Quotes from the Experts
If content marketing has been around much longer than we knew, it’s safe to assume you’ll find many experts in the industry who have sage advice for any new marketers looking to join the fray.
We’ve compiled a list of our 10 favorite content marketing quotes from the people who do it best. Tweet your favorites!
“We need to stop interrupting what people are interested in and be what people are interested in.”
- Craig Davis, former Chief Creative Officer at J. Walter Thompson.
2. The King
“Content is king.”
- Bill Gates
3. A Commitment
“Content marketing is a commitment, not a campaign.”
- Jon Buscall, Head of Jontus Media
“Content is the reason search began in the first place.”
- Lee Odden, CEO of Toprank Online Marketing
5. The Queen
“Content is king, but distribution is queen. And she wears the pants.”
- Jonathan Perelman, Buzzfeed
6. A First Date
“Content marketing is like a first date. If you only talk about yourself, there won’t be a second one.”
– David Beebe, VP of global creative and content marketing, Marriott International
“You are competing with every piece of content ever made for every person’s attention. You need to be entertaining. Don’t outsmart. Out entertain.”
- Dolf van den Brink, President and CEO of Heineken USA
8. Fire and Gasoline
“Content is fire, social media is gasoline.”
- Jay Baer, Convince and Convert
9. A Rock Star
“Marketing is telling the world you're a rock star. Content Marketing is showing the world you are one.”
- Robert Rose, Content Marketing Institute
“Traditional marketing talks at people. Content marketing talks with them.”
– Doug Kessler, Creative Director, Co-Founder, Velocity Partners