Construction companies are always planning and prepping for their next build. From children’s hospitals to city skyscrapers, the construction industry is chock full of detail-oriented plans that transform into breathtaking structures.
These tangible structures in construction are the counterpart to digital structures in UX. The user experience of a website demands a strong strategy that revolves around the viewer and their needs. Once the strategy is in place, design and UX work together to create a seamless and intuitive digital experience.
There are many other commonalities between construction and UX, so we’ve outlined them below to give you a deeper understanding of just how essential UX is in a website redesign.
Follow a Process
Construction and UX both follow a process to set the team and project up for success. The phases throughout these processes are comparable in both domains. For instance, construction begins with analysis, while UX design starts with research. From these insights, architects and UX designers are able to identify the function of the structures, and plan buildings or websites to match. The final stages in both physical and digital landscapes involves the actual construction of buildings or the development of websites. In either case, following a predetermined process ensures that the resulting structures are functional and meet the unique needs of visitors.
Think Like the User
Whether it’s online or offline, your structure revolves around the needs of your user. In construction, your main goal is to keep the user happy with the way the building will look, feel, and function once it’s complete. Similarly, in UX, your website needs to serve the user in order to drive them to conversion.
To think like a user, put yourself in their shoes and ask yourself some key questions. In the instance of construction, you’ll need to ask what functions the building needs to perform. For instance, you should ask what each room in the workspace is used for, or how the rooms will flow throughout the office. In the case of building a website, these key questions will come through in your personas and journeys. Through research, you’ll learn how the product will benefit end-users or which pages will help your users find information. By thinking like the user in both mediums, you will keep them satisfied with the finished product from the start.
Work with Space
Both architects and UX designers work with space. It’s essential for each to know how people interact in the digital or physical space, where they will go throughout the space, and optimize it for users. For instance, a living room in a home is just as essential as a homepage on a website. While the living room connects other rooms in the house, the homepage links other inner pages that the user navigates to.
The features that constitute a space are also similar across both mediums. For instance, a hospital has key characteristics that make it a hospital – an emergency room, patient rooms, and visiting rooms. These spaces can be found in any hospital, in order to make the experience valuable for visitors. In comparison, rideshare apps like Uber or Lyft are built with the same features in mind. Both need a ride pickup and drop-off feature on the homepage to guide users to and from their destinations. Therefore, working with the element of space is critical in both the tangible and digital world.
Building structures in construction and UX have many underlying similarities. While they are different in concept, the digital and physical mediums both require architects and designers to follow a process, think like a user, and work with space. With these phases in mind, both UX designers and construction companies can ensure an ideal experience for their users.
Can you think of any other similarities between construction and UX? Let us know on LinkedIn!