Shifting focus from products to process is crucial to thrive in today’s market. To effectively make this switch, brands need to build frictionless experiences that drive sales, promote loyalty, and set new, incomparable standards that outweigh price and product altogether.
Keeping up with the healthcare landscape poses many challenges for life sciences marketers. That’s why we’ve put together a list of the top three challenges and their solutions to make your job easier and keep business moving forward.
The healthcare industry is evolving in 2018 and marketers who can easily adapt to trends have the best chances of setting their companies up for success. We have outlined some marketing trends to watch this year.
In the healthcare industry, responding to social media comments can be a challenge. In order to help you avoid the anxiety that often surrounds negative social media comments, we’ve come up with a guide to help you smoothly navigate this rocky territory.
In the life sciences industry, content marketing isn’t the easiest area to navigate. Companies in this space – ranging from pharmaceutical companies to medical technology companies – are usually hesitant to generate new content. Read our blog to discover 3 content ideas for life sciences marketers.
Marketing in the healthcare industry is complex; strict compliance rules and regulations make it a tricky field to navigate. However, communication is key in this industry when it comes to educating consumers. Read our blog about how life science companies are now gearing their marketing efforts directly to patients, rather than through physicians and providers.
Many industries utilize content marketing to appeal to consumers and have great results. This tends to be one of the areas the health care industry could improve. Read our blog to find out how you can develop a successful content marketing strategy.