A number of factors contribute to an outstanding website – the design, the overall user experience, the structure of the code. Here at Boston Interactive, we pride ourselves on creating outstanding websites that enhance our clients’ overall digital presence, three of which were recognized during the latest MarCom Awards!
Since 2004, MarCom has honored excellence in marketing and communication while recognizing the creativity, hard work and generosity of industry professionals.
We are thrilled to announce the following award-winning websites:
Saint Anselm College
Platinum MarCom Award | Website Redesign | Educational Institution
Saint Anselm College teamed up with Boston Interactive to re-envision and reinvigorate its digital ecosystem to better resonate with audiences. With help from Saint Anselm’s key players, we broke down all of these digital assets and incorporated recommendations around web, social, mobile, email, and newsletters. We aligned the digital channels with Saint Anselm’s brand position and strategy to give their web presence fluidity. The new site layout is carefully organized to give audiences a tailored, easily navigable and memorable experience that encapsulates Saint Anselm’s inspiring charisma.
Harvard Medical School
Gold MarCom Award | Website Redesign | Educational Institution
Harvard Medical School sought a dynamic, user-centric digital experience that illustrates their position as a nationally recognized biomedical research leader with unparalleled competencies. Boston Interactive focused on a user-centric design to foster navigation throughout the site for their target audiences. We also conducted an elaborate competitive analysis to accurately position Harvard Medical school in medical research, patient impact, academics, and health education, which guided the final designs. Together, we were able to generate a results-driven platform that creates an educational experience for users during every visit.
Gold MarCom Award | Website Redesign | Financial Services
Valley needed a modern web experience to better showcase their capabilities across multiple regions and cater to current and prospective customers. Through precise execution, we created a clean, navigable site layout with clear user paths that serve up different content based on the users’ life stage. We also implemented essential localization tactics to ensure a seamless experience for all users – regardless of location. The new website communicates with transparency and respect, focuses on relationships rather than transactions and takes the time to learn about their customers’ immediate needs and long-term goals.
We are truly honored to see our work recognized by such a reputable organization. Stay tuned for even more launches in months to come!