We’re excited to announce the official launch of SynQor’s brand new website! SynQor offers leading power conversion solutions to help their clients develop cutting-edge infrastructure hardware. They came to Boston Interactive to create a digital presence that would showcase their commitment to educate and inform current and prospective customers, distinguish their brand from others in the industry, and generate qualified leads. Through an extensive research phase and precise execution, our teams worked together to create a web experience that fully embodies the SynQor brand and its global network of engineers.
SynQor is a leading supplier of power conversion solutions to the communications, computing, and industrial markets. Its innovative products are designed to exceed the demanding performance, quality, and reliability requirements of today’s power electronic engineers that are developing high-level infrastructure hardware. SynQor works with global clients ranging from small Original Equipment Manufacturers to Fortune 500 multi-nationals.
About the Project
SynQor needed a new digital presence that would educate site visitors and portray the company as an industry leader. To help SynQor achieve this, we designed a product selector tool and a product and accessories guide. These assets help visitors to find the product they are searching for, with supporting information to validate their decision-making. With these tools, visitors have access to resourceful content that also showcases SynQor’s extensive product offering and subject expertise.
To attract and retain more site visitors, we developed a navigable and compelling website architecture. Visitors are able to easily locate the information they are looking for because of the simple design features. With industry-focused landing pages, ongoing news updates, and instant tech support, visitors have a plethora of information with which they can engage. We also took a mobile-first approach so that the website adapts to any user’s device, ultimately keeping the visitor’s experience top-of-mind. Using Kentico’s Enterprise Marketing Suite, the site tracks user’s activities on the site and full experience and connects with SynQor’s CRM to better enable their sales team.
Check out the full digital presence here to see how we brought the SynQor brand to life online!