Solutions
- Streamlined and simplified the ordering process to create a more enjoyable experience
- Redesigned navigation to reflect target persona’s buying journey
- Rebranded site with new look and content structure to encourage engagement
When it comes to working with our pharmaceutical and life sciences clients, we understand there are a lot of restrictions and regulations when developing digital strategies. For Athena Diagnostics, we were tasked with finding a way to improve the way users ordered tests while abiding to security procedures. To solve this, we developed a PDF generator to improve functionality surrounding complicated medical web forms. It streamlined and simplified the process, allowing for more users to engage and convert.