Outcomes

14%

decrease in bounce rate

32%

increase in keywords ranking on page 1

122%

increase in "projects" page views

F1

Solutions

  • Developed a best-in-class digital ecosystem that directly generates and nurtures leads for Black & Veatch by surrounding the audience with the right set of touch points and content to drive conversion.
  • Created a comprehensive careers portal to attract top talent to the company
  • Built a unique, engaging layout and user experience that showcases Black & Veatch’s wide array of projects
  • Highlighted the balance between projects and the surrounding communities to express Black & Veatch’s dedication to creating a positive impact on the people directly affected by the company’s work
F2

Building a Lead Gen Machine

The main goal of the Black & Veatch digital overhaul was to build a lead generation and nurture strategy tailored to the unique needs of Black & Veatch’s audience. Our team strategically implemented high-value content across the site to engage prospective clients in the right place at the right times. This content highlights the importance of quality for all of Black & Veatch’s work.

This simplification of content not only catches the viewer’s eye but helps show that Black & Veatch is moving toward something bigger within the EPC industry; impactful, individualized projects with meaning and purpose.

F3

The new Black & Veatch site is built using the Drupal CMS system, which gives the internal team an easier opportunity to update audiences on Black & Veatch’s latest projects. Now that the business has a wider range of motion to adjust and add content, Black & Veatch can better showcase its successes and determination to innovate within the EPC industry.

Black & Veatch

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