Outcomes

10%

Increase in organic traffic

50%

Increase in website traffic

10%

Increase in number of sessions per user

Feature 1

Solutions

  • Employed advanced website personalization to cater to visitors’ geographic locations and buyer’s journey stages
  • Implemented compelling calls-to-action to effectively guide users down the marketing funnel and convert them into leads
F2
  • Architected a resource library and insights section that showcases Charles River’s industry expertise through valuable thought leadership
  • Illustrated the importance of their people by weaving employee stories throughout the digital ecosystem to establish personal connections with visitors

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