Healthcare and Technology Combined

Greenway Health provides clinical, financial, and administrative information tools needed for practicing medicine. A Practice Management Solution, Greenway Health is based in Atlanta, Georgia, and offers its services through a cloud server. The company sought Boston Interactive’s lead generation experts to improve the brand’s thought leadership and increase qualified leads.


  • Improved SEO, traffic, and lead generation by implementing a persona-based content strategy that included creating an integrated “Education Center”
  • Highlighted experience and expertise of different medical fields to contextualize company and product value
  • Increased user engagement through a strategic call-to-action strategy

Greenway Health