Making the Complex Simple

John Hancock Insurance offers clients a diverse range of financial protection products and wealth management services. With an extensive network, John Hancock serves millions of customers worldwide. John Hancock partnered with us to unify its products and services for its producers into one, comprehensive and simple website structure.

John Hancock Insurance


  • Consolidated more than 50 disparate microsites and portals into a single user experience
  • Created a 300+-page clickable prototype that was tested and eye-tracked and that informed design iterations
  • Converted thousands of PDF-only content into a digital web experience that kept traditional methods while introducing new ones to legacy audiences

For John Hancock, the challenge wasn’t selling its products; the challenge was organizing the massive amount of information for its distribution channel—the insurance brokers. We worked specifically on the broker user experience in order to create a tool that would merge John Hancock's workforce, unify its branding, improve the selling experience and give the brokers quick access to the information they need. We included a new, built-in, resource library so brokers can easily find the information they’re looking for, along with a quick links section so they can easily access the areas of the extranet they need the most. The new site is a one-stop-shop for brokers to keep on doing what they do best.