Solutions

Solutions

  • Refreshed the digital style guide to create a unified and consistent brand image 
  • Built a library complete with fitness articles and tips to educate web visitors and showcase Planet Fitness as an industry leader
  • Crafted fifty articles for the content library to show a plethora of information to current and prospective members  
  • Included social media links and posts in the content library to bring a community aspect into the website
  • Integrated a club locator tool to geolocate every user and help them find a club within their proximity

 

Solutions
  • Included a multi-language tool to help Planet Fitness expand its international reach
  • Worked with Hill Holiday to generate an ad campaign and increase marketing efforts
  • Updated the checkout process to streamline the steps to buy a membership package
  • Applied a mobile-first approach to give users a seamless web experience on any device

 

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